The objective was to design a campaign around the tagline "Think Small".

To meet this objective I decided to use a juxtaposition of images the meaning of the tagline. To create the juxtaposition, I used larger-than-life images of bugs that are small in reality. The purpose of this was to get the viewers attention and spread the message that even some of the smallest insects can be fascinating. This campaign would be a poster series that would be on display in the San Antonio Zoo to advertise their new beetle and butterfly exhibits.The bright colors and minimal typography fit well with the current identity and branding of the San Antonio Zoo.

Beetle Poster Butterfly Poster