SA Skully League Branding
The objective was to design a logo and collateral material for the fictional San Antonio Skully League. The initial challenge of this project was figuring out what Skully is. Through my research I discovered that Skully is a classic game played with bottle caps and squares drawn on pavement with chalk. The logo for the brand incorporates several icons: the bottle cap for the game play, the Alamo for San Antonio, and the star for Texas. A mixture of modern and retro type styles were used to mimic the infusion of old meets new for the league. Since San Antonio is so expansive, I divided the league into four divisions, which is reflected in the color selections of each logo.